Business & management

Marketing

Purdue University Northwest · Hammond, IN

Medium evidenceMatched peers12 institutions · same subjectSee the evidence

The degree in numbers

Cost & earnings.

Annual tuition$15,620Institution-level tuition; programme fees may differ · before aid
Reported median debt$26,500Reported for this university and degree
Annual credentials awarded36Average of available recent award years; not the earnings sample size.

Earnings context

One career stage.
A clearer comparison.

USD · Bachelor's · 2 years after completion
Same source release. National references exclude this degree.

Selected degree estimate$38,576
Same subject · national$41,937
Business & management · national$42,682

Behind the number

Your comparison group.

Medium evidence

Same subject at 12 matched peer institutions · bachelor's

Grouped estimate. Middle half of comparison values: $34,771–$41,246.

Historical earnings archive. College Scorecard legacy FOS archive (file dated 2022-01-19; cohorts vary). Do not interpret this as today's graduate salary. Further study and career changes are not modelled by this early-career figure.

Bachelor's outcomes · 2 years after completion
Institution & subjectReported earnings
University of Michigan-FlintMarketing$35,701
Eastern Illinois UniversityMarketing$40,768
University of Central MissouriMarketing$42,682
Northern Michigan UniversityMarketing$34,793
Western Illinois UniversityMarketing$39,729
University of New OrleansMarketing$34,704
University of Akron Main CampusMarketing$40,598
Clayton State UniversityMarketing$26,353
Prairie View A & M UniversityMarketing$33,281
Northern Illinois UniversityMarketing$45,127
Southwest Minnesota State UniversityMarketing$37,424
Saginaw Valley State UniversityMarketing$42,682
How matching & uncertainty work

We first look for the same subject code (or exact subject name), qualification, country, currency, source release and earnings horizon. Peer institutions are matched using admissions selectivity, completion rates, undergraduate size and institution type, with a small preference for the same region. These are institutional proxies, not a ranking of programme quality.

If subject-matched peers are sparse, we try related subjects at closely matched universities, related degrees at this university, then an explicitly labelled national reference. We never multiply a salary by a university prestige score.

Peer and national estimates give each reporting institution one vote, after taking the median of its related programmes. Shared branch-campus outcomes count once. The middle-half range describes variation between reporting institutions. It is not an individual salary range or a statistical confidence interval.

Evidence labels describe match quality and coverage, not validated prediction accuracy. Admissions and size are undergraduate institutional measures, so graduate-degree comparisons are especially approximate.

Historical cohort outcomes are not promised salaries or a causal effect of attending this programme. College Scorecard earnings cover eligible federal-aid recipients, not every graduate or international student. Source definitions ↗