Communications & media

Public Relations, Advertising, and Applied Communication

Salem State University · Salem, MA

Medium evidenceMatched peers12 institutions · same subjectSee the evidence

The degree in numbers

Cost & earnings.

Annual tuition$18,961Institution-level tuition; programme fees may differ · before aid
Grouped debt estimate$25,000Same subject at 12 matched peer institutions · bachelor's
Annual credentials awarded49Average of available recent award years; not the earnings sample size.

Earnings context

One career stage.
A clearer comparison.

USD · Bachelor's · 2 years after completion
Same source release. National references exclude this degree.

Selected degree estimate$35,876
Same subject · national$36,920
Communications & media · national$32,529

Behind the number

Your comparison group.

Medium evidence

Same subject at 12 matched peer institutions · bachelor's

Grouped estimate. Middle half of comparison values: $35,350–$37,500.

Historical earnings archive. College Scorecard legacy FOS archive (file dated 2022-01-19; cohorts vary). Do not interpret this as today's graduate salary. Further study and career changes are not modelled by this early-career figure.

Bachelor's outcomes · 2 years after completion
Institution & subjectReported earnings
University of Southern IndianaPublic Relations, Advertising, and Applied Communication$36,608
Cleveland State UniversityPublic Relations, Advertising, and Applied Communication$35,518
Northern Kentucky UniversityPublic Relations, Advertising, and Applied Communication$34,847
North Dakota State University-Main CampusPublic Relations, Advertising, and Applied Communication$39,729
Western Kentucky UniversityPublic Relations, Advertising, and Applied Communication$33,192
University of Northern IowaPublic Relations, Advertising, and Applied Communication$40,453
West Texas A & M UniversityPublic Relations, Advertising, and Applied Communication$32,284
University of Central ArkansasPublic Relations, Advertising, and Applied Communication$35,518
Missouri State University-SpringfieldPublic Relations, Advertising, and Applied Communication$35,653
Central Washington UniversityPublic Relations, Advertising, and Applied Communication$37,363
Central Michigan UniversityPublic Relations, Advertising, and Applied Communication$37,913
California State University-Dominguez HillsPublic Relations, Advertising, and Applied Communication$36,099
How matching & uncertainty work

We first look for the same subject code (or exact subject name), qualification, country, currency, source release and earnings horizon. Peer institutions are matched using admissions selectivity, completion rates, undergraduate size and institution type, with a small preference for the same region. These are institutional proxies, not a ranking of programme quality.

If subject-matched peers are sparse, we try related subjects at closely matched universities, related degrees at this university, then an explicitly labelled national reference. We never multiply a salary by a university prestige score.

Peer and national estimates give each reporting institution one vote, after taking the median of its related programmes. Shared branch-campus outcomes count once. The middle-half range describes variation between reporting institutions. It is not an individual salary range or a statistical confidence interval.

Evidence labels describe match quality and coverage, not validated prediction accuracy. Admissions and size are undergraduate institutional measures, so graduate-degree comparisons are especially approximate.

Historical cohort outcomes are not promised salaries or a causal effect of attending this programme. College Scorecard earnings cover eligible federal-aid recipients, not every graduate or international student. Source definitions ↗